A survey conducted by FRANCHISING.BG in July – September 2009
This is the first survey on the franchising market, conducted in Bulgaria. Its aim is to determine how well-developed franchising in Bulgaria is, what challenges it meets, how the economic recession affects it, what the perspectives and the expectations of the entrepreneurs about the future of franchising are.
The information in the survey is gathered through questionnaires and structural interviews with 34 franchisors and 126 franchisees: restaurants, real estate, retail, services for citizens or businesses, etc. The survey includes data from companies which have at least 2 operating franchise units. Additionally, accounting and statistic information has been used.
The present survey focuses on franchise systems which offer opportunities for establishing a new small- and medium-sized business. Its aim is to determine the opportunities of small- and medium-sized entrepreneurs to start a business by buying a franchise. Hence, the survey does not cover franchise businesses (media projects, financial institutions, fashion stores, fast-food restaurants), which started by obtaining franchise rights but do not offer to other entrepreneurs the opportunity to start a franchise business. The main reasons for this are two. First, if an entrepreneur has obtained the regional franchise for Bulgaria, then all units opened in the country are owned by them. Second, some businesses do not require opening units in different cities (i.e. if one buys the franchise for to publishing a magazine, they need one editorial office).
The survey separates sales to consumers of goods and services from development and sale of the business concept itself. The first case is about the business of separate entrepreneurs who have bought a franchise and opened a shop, a restaurant or other franchise units. The second case - about successful companies which start granting the right to use their brand name and proven business model to other entrepreneurs.
The survey was conducted during the period July, 10 – September, 15 2009 by FRANCHISING.BG. The aim of the company is to popularize and develop franchising in Bulgaria by consulting and creating franchise systems, and by mediating in the sale and purchase of franchises. Among the projects of FRANCHISING.BG, is Franchising Expo which takes place in the week November in Sheraton Hotel, Sofia.
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