A survey conducted by FRANCHISING.BG in July – September 2009
This is the first survey on the franchising market, conducted in Bulgaria. Its aim is to determine how well-developed franchising in Bulgaria is, what challenges it meets, how the economic recession affects it, what the perspectives and the expectations of the entrepreneurs about the future of franchising are.
The information in the survey is gathered through questionnaires and structural interviews with 34 franchisors and 126 franchisees: restaurants, real estate, retail, services for citizens or businesses, etc. The survey includes data from companies which have at least 2 operating franchise units. Additionally, accounting and statistic information has been used.
The present survey focuses on franchise systems which offer opportunities for establishing a new small- and medium-sized business. Its aim is to determine the opportunities of small- and medium-sized entrepreneurs to start a business by buying a franchise. Hence, the survey does not cover franchise businesses (media projects, financial institutions, fashion stores, fast-food restaurants), which started by obtaining franchise rights but do not offer to other entrepreneurs the opportunity to start a franchise business. The main reasons for this are two. First, if an entrepreneur has obtained the regional franchise for Bulgaria, then all units opened in the country are owned by them. Second, some businesses do not require opening units in different cities (i.e. if one buys the franchise for to publishing a magazine, they need one editorial office).
The survey separates sales to consumers of goods and services from development and sale of the business concept itself. The first case is about the business of separate entrepreneurs who have bought a franchise and opened a shop, a restaurant or other franchise units. The second case - about successful companies which start granting the right to use their brand name and proven business model to other entrepreneurs.
The survey was conducted during the period July, 10 – September, 15 2009 by FRANCHISING.BG. The aim of the company is to popularize and develop franchising in Bulgaria by consulting and creating franchise systems, and by mediating in the sale and purchase of franchises. Among the projects of FRANCHISING.BG, is Franchising Expo which takes place in the week November in Sheraton Hotel, Sofia.
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FRANCHISING.BG is The Bulgarian Franchising Media. We can help when you need any information about franchising in Bulgaria. Franchising BG is The franchise broker in Bulgaria. We can find candidates for your franchise or Master franchise. You can translate and adapt your franchise agreement and operations manual with our help. Here you can find: The Bulgarian Franchisors Catalogue with all franchises available in the country and the Franchising Market in Bulgaria survey. Franchising consultations and answers to franchising questions about franchising contracts, franchising packages, franchising fees, advices to franchisors, leads how to select franchise or to franchise you business. FRANCHISING.BG offers you franchising articles, franchising library, franchising news and features, franchising books and interviews with franchise managers. And more: investing in franchising, master franchises, franchises entering Bulgarian market, how to start a new franchising business or add an additional business to the one you run at the moment, financing your franchise, participating in franchising shows, franchising seminars and franchising associations. Get familiar with the history of franchising, the first franchisors, the most successful franchises in the world, franchising awards and benefits of franchising. What is the essence of franchising as a business model, franchising principles, the future of franchising, how to select the right franchisor, how to sale more, marketing your franchise, business plan for the franchise unit, training and support for the franchisee and employees. You can learn how to create a franchising manual, franchise agreement or franchising contract and use the technology to control and improve the operations, how to register a trade mark, what is brand building and brand management. Franchising low and regulations - do you need a franchising lawyer or franchising consultant? And also: how to select the right location for your franchise, do you have an exit strategy and how to expand your franchise abroad. Promote your franchise at the Bulgarian Franchising Expo. |
